New ads limit per page
Help advertisers keep costs down and performance up as the system’s machine learning and personalization options mean that high volumes aren’t necessary anymore.
More information about the ad limits roll out between February and the summer months in 2021.
The new ad limits will range between 𝟐𝟓𝟎 𝐭𝐨 𝟐𝟎,𝟎𝟎𝟎 𝐚𝐝𝐬 𝐩𝐞𝐫 𝐏𝐚𝐠𝐞 based on the advertiser’s highest spending month in the past 12 months. For example, small- to medium-sized Pages that spent less than $100,000 in their highest spending month in the past year will be restricted to up to 250 ads per Page.