Imagine putting yourself in a situation where you have to socialize with a stranger you have just met. You and the other person are unfamiliar with each other, so how can you break the ice? By asking questions!! The questions typically started with “Where do you live now?”, “What are you doing for a living?”, “What do you usually do in your free time?”, etc.
Each question like that will provide you with a brief background about the person you are talking to and later “sketch” you a more detailed picture with some valuable information that can help you make a stronger connection.
For instance, if you ask about their hobbies and find out that you both share a common passion for attending musical festivals, then bingo, you’re matched! You can enjoy a musical festival together and start building your relationship from there.
The examples and scenarios above demonstrate the importance of understanding buyer personas, which can help you establish a link between your business and your target customer. The connection here is simply delivering what your customers need by researching their insights. Websites that are developed using personas are more accessible for targeted users. But what are buyer personas in essence, and how do we build a connection between them and the customer will be the subject of this article.
What is a buyer’s persona?
Based on data and research, a buyer persona is a fictional representation of a brand’s ideal customer. Personas represent your target customers, help businesses understand their needs, goals, challenges, and preferences and also emphasize the key insights that resonate with them most.
What are the types of Buyer Personas?
There are several main factors that make up a buyer’s persona:
1. Demographic personas focus on the buyer’s age, gender, income, occupation, location, etc. This factor will determine how you decide your products or services’s price range to fit with your buyers’ budgets.
2. Psychographic personas focus on the buyer’s personality, values, interests, and lifestyle.
3. Behavioral personas focus on the buyer’s online behavior, such as their search terms, website visits, and social media activity. Some people prefer buying stuff on e-commerce to social media or websites because it’s easier to use and there’s no need to interact with a seller by texting or calling them to make a purchase.
4. Technical personas focus on the buyer’s technical knowledge and skills; for example, are they tech-savvy? Do they find buying stuff online through a website or e-commerce that complicated?
How to create a buyer’s persona?
Creating your buyer persona is essential for your marketing success, as it is like knowing the back of your hand. The first step in creating a buyer persona is to gather relevant information by conducting surveys, research, and interviews with customers.
Then narrow down this information for your types of personas, such as demographics, interests and challenges, behaviors, etc. Lastly, all you have to do is tailor your marketing and sales efforts to meet the specific needs, behaviors, and concerns of your target audience.
How to connect your brand with your customers?
Connecting your brand to your customers is essential for building strong relationships, and there are several ways to achieve this, including:
- Understand your customers. The first step to connecting with your customers is to understand them. What do they need or want? What are their pain points? What are their values? Once you understand your customers, you can start to create content and experiences that resonate with them. You can do it by conducting surveys and research as mentioned previously.
- Creating a distinctive and high-quality customer experience: After knowing what they want, you have to do your best to satisfy their needs, because once their first experience is ruined, it’s less likely that customers will come back to your brand. Therefore, it simultaneously reduces the chances they introduce your brand’s products or services to others.
- Listening to your customers: You cannot just talk without listening. Taking customers’ feedback or even complaints seriously will help a lot to build up your brand’s reputation and prove that you are a responsible enterprise.
- Be consistent with your branding. Your branding should be consistent across all channels, from your website to your social media to your marketing materials. This will help customers quickly identify your brand.
Allow us to help you if you need to find your target buyers and create their specific personas. Marketin247 is an expert in marketing research and digital marketing fields; hence, we will surely provide you with intensive marketing research reports along with reputable databases and ideal marketing strategies that could build up your brand’s awareness. Contact us here!