In this new age, many people spend most of their time online, either purchasing products, reading news, watching a movie, availing of service, or simply browsing. This is no wonder why business owners have realized that online presence is essential to promote, market, and sell their brands. Whether it be a small or big business, start-up, or established company, there are plenty of benefits of having a website.
However, it is surprising to know that 46% of small businesses still don’t have a web presence. One of the main reasons why small businesses do not have a website is because they don’t see its potential yet and that it is only an added cost to their operation.
Now, let us look at the benefits you can gain from having a website and how to create one on a budget.
5 Benefits of Having a Website for Business Success
Here are five reasons why having a website is beneficial for your business:
1. Wider audience and accessibility
Having a website accessible 24/7 and even during holidays is a huge advantage regardless of what kind of business you are operating. Compared to your physical shop which is closed at night or on weekends, your online shop can keep on selling products and generating income at any time.
A website also allows you to reach and make deals with your customers who are located far away from you. Additionally, the increasing popularity of smartphones makes it convenient for customers to go online shopping without leaving the comfort of their homes.
2. Product visibility and recognition
If you are running a startup or a small business, the more reason you should inform as many people as possible about your business. Having a website will not only let people know that your company exists, but it will also give the potential customers the basic information and the nature of your business.
Your website should well represent your business to effectively get online visibility and discoverability, as well as establish or enhance brand recognition.
3. Easy promotion
Promoting your business products throughout the different platforms on the internet is easier if you have your own website. Additionally, having the right content allows you to attract potential customers and convert them. Research shows that companies who actively promote their products online generate 67% more leads per month, and thus have 67% more selling opportunities than those inactive or do not have a business website.
You can also explore advertising online, like on Google and on various social media platforms to promote and link to your website. This will make your website appear more reliable and credible to your target audience.
4. Opportunities overseas
Having an online presence for your business makes all the potential customers around the world within your reach. A website opens the doors for your business to a much larger customers outside your geographic reach, simply put.
5. Track customer insights
If you want to give your customers exactly what they need, you should know what they really need and who they really are. This is by way of tracking their online behaviors and monitoring how they interact with your website. For instance, you can monitor service or product that has gotten the most and least interactions. With these insights, you will be able to gather and interpret the users’ behaviors, making your business more customer-oriented.
Save Budget by Creating a Business Website
A good and appropriate website doesn’t have to be expensive. You can get a professional-looking design with a few web pages with a small budget. While it is efficient to have a website professional manage your website, you can as well manage your own content. All you have to do is set and know your goals and learning will develop in the process.
There are also free website builders that are easy to use and even a novice can create one. There are a ton of instructional videos online to help you create your website.
If you decide to get a professional to develop your website, you can also hire their services on a budget. And as you learn the ropes, you can eventually manage and maintain your website. Or having one on a retainer fee and your team will be the one to create the content.
You can divert some of your marketing budgets to creating a website. Know that at this age, marketing online gains more leads and opportunities than the traditional means (e.g. print, radio, and television). Thus, having an online address can be an added medium for your business to reach more clients.
Having a website is part of a marketing plan that is essential to every business. It is key to increasing your sales and establishing a strong customer foundation. Having an effective marketing plan can help the growth of your business.
With over a decade of solid experience, Marketin247 could help your business and organization grow and be the leader in your field. We can help you with marketing aspects and create an effective marketing plan for your business. Contact us today!